An integrated marketing communication Campaign for Composite Wing Savings and Loan Association, Inc. (CWSLAI)

• Main Author: Leviste, Annalyn Kristel M.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing; Communication in marketing; Advertising—Financial services industry; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/7179
• Institution: De La Salle University

The whole campaign is about promoting the existing privileges CWSLAI has to offer that has evidently been unknown to most valid and prospective members. The campaign will aim to communicate the benefits among PAF members (military & civilian) and pensioners (AFP & PVAO) in availing a loan at...