An integrated marketing campaign for global satellite

• Main Author: Nandwani, Tina Ram
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing; Communication in marketing; Artificial satellites in telecommunication
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/7195
• Institution: De La Salle University

There are three major operating Direct To Home (DTH) satellite television providers in the Philippines: DREAM, CIGNAL and GSAT.Among the three, GSAT has the best alternative source of international entertainment and information in areas beyond the reach of cable television. GSAT is relatively a new entrant to the DTH market and is owned by Global Broadcasting and Multimedia Incorporated (GBM), a joint venture between cable operator Global Destiny Cable and Tieng Family’s Solar Group.It is operated and managed by international and professional management groups engaged in the business of: satellite wireless transmission, WIMAX transmission, landline transmission, satellite internet data transmission, satellite direct-to-home TV operation, terrestrial television operation, broadband data service, head end in the sky operation, content aggregation, production and distribution, consolidation of telecom and broadcasting management (www.gsat.asia). Channel content is received from program providers, compressed and broadcast via SES New Skies NSS 11 in DVB and NTSC color format exclusively to its subscribers using the Integrated Receiver-Decoder (retrieved via www.lyngsat.com 02-09-2009).The competition on DTH market continues as more and more television services were put up in the past years. Much more of the affordable television service providers, GSAT offers more cost-effective program packages and reasonable equipment purchase options, even cheaper than the already existing cable television services.As of November 2009, GSAT offers up to 32 channels in the country which consists of local channels, movie channels, general entertainment channels, educational channels, kid’s channels, news channels, sports channels, music channels, foreign channels and religious channels.