A corporate strategy for the feedmill division of RM Corporation

• Main Author: De Jesus, Bernaldo Villa
• Format: text
• Language: English
• Published: Animo Repository 1995
• Subjects: Corporate planning; Strategic planning; Feed mills > Management; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/1671
• Institution: De La Salle University

This study evaluates the external opportunities and threats, the internal strengths and weaknesses and competitive advantages of RM Corporation, a feedmill company established in 1986 and is operating in Lipa City, Batangas. This is for the purpose of developing a formal corporate strategy outlining the plans and directions of the corporation for the five-year period 1995 to 1999 to enable it to create a defensible position among its competitors. After an environmental analysis, the author found out that rivalry among existing competitors is the strongest force driving competition in the feedmilling industry in Region IV. Moreover, while the industry is threatened by the entry of new feedmillers, there are bright prospects for growth due to the bright prospects for the livestock and poultry industries, major users of feeds.The competitive advantage of RM Corporation over its competitors is that it is the only feedmill company within its strategic group that is engaged not only in hog raising but also in poultry breeding and poultry broilers contract growing. The only way for RM Corporation to increase market share and improve profitability is to sustain its competitive advantages and create new ones. Careful strategic planning that should maximize on industry opportunities and company strengths and should minimize external threats and internal weaknesses must be geared towards this end. The recommended overall strategy is for RM Corporation to differentiate its products and services from those offered by its competitors by providing greater value and satisfaction to customers in order to distinguish itself in the competitive market place.