A strategic management paper for Sunshine Corporation: (A company in the ready-to-wear apparel-garments industry)

• Main Author: Cervantes, Eleanor S.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2104
• Institution: De La Salle University

Crest is the trademark of Sunshine Corporation. It symbolizes the fulfillment of its founders dream of creating a Filipino fashion brand that would appeal to the young Filipino market. Its first store opened in 1987. The company is into the production and sale of ready-to-wear apparel and accessorie...