A strategic management paper for Sunshine Corporation: (A company in the ready-to-wear apparel-garments industry)

Crest is the trademark of Sunshine Corporation. It symbolizes the fulfillment of its founders dream of creating a Filipino fashion brand that would appeal to the young Filipino market. Its first store opened in 1987. The company is into the production and sale of ready-to-wear apparel and accessorie...

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Bibliographic Details
Main Author: Cervantes, Eleanor S.
Format: text
Language:English
Published: Animo Repository 1997
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/2104
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Institution: De La Salle University
Language: English

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