A strategic management paper for Sunshine Corporation: (A company in the ready-to-wear apparel-garments industry)
Crest is the trademark of Sunshine Corporation. It symbolizes the fulfillment of its founders dream of creating a Filipino fashion brand that would appeal to the young Filipino market. Its first store opened in 1987. The company is into the production and sale of ready-to-wear apparel and accessorie...
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Main Author: | Cervantes, Eleanor S. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
1997
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2104 |
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Institution: | De La Salle University |
Language: | English |
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