A corporate strategic paper for Philip Morris Philippines, Inc.
The Philippine cigarette industry is growing at a modest rate of 5.45% per annum and is dominated by three major players. These companies share 90% of the total market while the rest share the remaining 10%. The surge in demand for premium brands of products is due to the discriminating taste of Fil...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1998
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2140 |
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| Institution: | De La Salle University |
| Language: | English |