A corporate strategic paper for Philip Morris Philippines, Inc.

• Main Author: Edan, Alma Nimfa S.
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2140
• Institution: De La Salle University

The Philippine cigarette industry is growing at a modest rate of 5.45% per annum and is dominated by three major players. These companies share 90% of the total market while the rest share the remaining 10%. The surge in demand for premium brands of products is due to the discriminating taste of Fil...