Strategies for Max's Fried Chicken Restaurants: A fragmented industry
Maxs Fried Chicken Restaurants is the pioneer in the chicken segment of the restaurant industry in the Philippines. It has gained popularity, loyal customer and market, and good reputation for quality food and services since its inception in 1949. Its traditionally prepared fried chicken has become...
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| Format: | text |
| Language: | English |
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Animo Repository
1997
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2312 |
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| Institution: | De La Salle University |
| Language: | English |