A study on Philippine specialty malls: A strategic marketing plan for cybermall & home center (end consumers) Eastwood City

• Main Author: Eclipse, Aurea C.
• Format: text
• Language: English
• Published: Animo Repository 2003
• Subjects: Strategic planning; Home-based businesses; Internet marketing; Business planning; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3094
• Institution: De La Salle University

The Philippines, in the past decade had been particularly active in the mall industry. Filipinos are self-confessed mall-rats making retailing and shopping center development in the country a lucrative business mix. Even in times when the country is plagued by economic turmoil, malls seem to be spr...