A study on Philippine specialty malls: A strategic marketing plan for cybermall & home center (end consumers) Eastwood City
The Philippines, in the past decade had been particularly active in the mall industry. Filipinos are self-confessed mall-rats making retailing and shopping center development in the country a lucrative business mix. Even in times when the country is plagued by economic turmoil, malls seem to be spr...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2003
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3094 |
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| Institution: | De La Salle University |
| Language: | English |