Acceptability of Sina Corporation's www.sina.com among online mall buyers in top universities at Beijing, China

• Main Author: Guo, LuoMei
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Electronic commerce; Internet marketing; Students as consumers; Consumers
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3157
• Institution: De La Salle University

This research studies the acceptability of an online shopping website to its buyers. Specifically, the study focused on China's biggest and still on growing site, sina.com, and its buyers who are students from the top universities in Beijing. This study's general problem : What is factors...