“What if I do this instead of this?”: A study on exploring role negotiation in marketing and events planning organizations

• Main Authors: Blauta, Alyssa Nicole S., Gaurana, Angelique Isabelle B., Santos, Jaime Enrique Gabriel P.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Role conflict; Negotiation in business; Special events—Marketing; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etdb_comm/73; https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1112/viewcontent/2024_Blauta_What_if_I_do_this_instead_of_this___Full_text.pdf
• Institution: De La Salle University

In current organizations, exploring role negotiation within temporary groups remains relatively unexplored, especially within dynamic and ever-changing environments like the marketing industry. This study analyzes role negotiation (Kramer, 2009) using a sensemaking lens (Weick, 1995) within two mark...