“What if I do this instead of this?”: A study on exploring role negotiation in marketing and events planning organizations
In current organizations, exploring role negotiation within temporary groups remains relatively unexplored, especially within dynamic and ever-changing environments like the marketing industry. This study analyzes role negotiation (Kramer, 2009) using a sensemaking lens (Weick, 1995) within two mark...
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Main Authors: | Blauta, Alyssa Nicole S., Gaurana, Angelique Isabelle B., Santos, Jaime Enrique Gabriel P. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2023
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etdb_comm/73 https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1112/viewcontent/2024_Blauta_What_if_I_do_this_instead_of_this___Full_text.pdf |
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Institution: | De La Salle University |
Language: | English |
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