“What if I do this instead of this?”: A study on exploring role negotiation in marketing and events planning organizations

In current organizations, exploring role negotiation within temporary groups remains relatively unexplored, especially within dynamic and ever-changing environments like the marketing industry. This study analyzes role negotiation (Kramer, 2009) using a sensemaking lens (Weick, 1995) within two mark...

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Bibliographic Details
Main Authors: Blauta, Alyssa Nicole S., Gaurana, Angelique Isabelle B., Santos, Jaime Enrique Gabriel P.
Format: text
Language:English
Published: Animo Repository 2023
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Online Access:https://animorepository.dlsu.edu.ph/etdb_comm/73
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1112/viewcontent/2024_Blauta_What_if_I_do_this_instead_of_this___Full_text.pdf
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Institution: De La Salle University
Language: English

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