Creating rules in Aranáz: A structurational view of the four flows model

• Main Authors: Angeles, Jose Benjamin Jejomar B., Bismonte, Julienne Kyna D., Garcia, Maxine Diandra Y.
• Format: text
• Language: English
• Published: Animo Repository 2024
• Subjects: Communication in organizations; Organizational behavior; Aranáz (Firm)—Case studies; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etdb_comm/71; https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1157/viewcontent/2024_Angeles_Creating_Rules_in_Aranáz__A_Structurational_View_of_the_Four_Flow_Full_text_Redacted.pdf
• Institution: De La Salle University

This study utilized Giddens' Structuration Theory (ST) and McPhee and Zaug’s four flows model to examine how three internal communication flows—membership negotiation, organizational self-structuring, and activity coordination—create organizational structures within Aranáz, a local fashion organization facing challenges from unclear feedback procedures. Specifically, how a fashion organization with in-house units uses communication flows to create structures such as rules between supervisors and workers. The proposed methods for this research are semi-structured interviews with Aranáz members and a thematic analysis of interview transcripts. Based on 12 semi-structured interviews, the study revealed that Aranáz has three internal communication flows within their communicative practices, which creates structures; however, it highlighted discrepancies in information exchange between the organization’s internal retail and manufacturing. The structures within Aranáz focused on communicating in physical meetings and online platforms. Furthermore, despite the supervisors’ and workers’ ability to provide feedback, there is a lack of platforms to improve supervisor-worker communication. Keywords: structuration theory, four flows model, supervisor-worker communication, organizational communication