Exploring framing strategies for advocating Filipino tabletop games on facebook: The Ludus Distributors Corporation approach

• Main Authors: Javier, Alejandro Jose C., Razon, Francisco B., Seballa, Robert Aaron T.
• Format: text
• Language: English
• Published: Animo Repository 2024
• Subjects: Social media; Games > Philippines; Organizational Communication; Social Media
• Online Access: https://animorepository.dlsu.edu.ph/etdb_comm/76; https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1169/viewcontent/2024_Javier_EtAl_Exploring_Framing_Strategies_for_Advocating_Filipino_Tabletop_Gam.pdf
• Institution: De La Salle University

The Philippine tabletop gaming industry remains relatively small, with Filipino tabletop games (TTGs) often overlooked. Ludus Distributors Corporation (Ludus) advocates for the appreciation of Filipino TTGs and the expansion of the local industry through its ‘Larong Atin’ brand. Guided by Framing th...