The role of service quality on customer satisfaction and customer loyalty in Philippine healthcare: Case study of De La Salle University Medical Center

• المؤلفون الرئيسيون: Gutierrez, Roneena M., Lumba, Divine Grace Nino S., Mangahas, Luke Myrrone S., Uy, Sheena Kathleen C.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Customer loyalty; Consumer satisfaction; Customer services—Quality control; Hospitals—Administration; Hospitality Administration and Management; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/121

The study investigates the relationship of service quality and customer loyalty with the mediating effect of satisfaction in the Philippine healthcare industry. Aside from evaluating the overall service quality, the five service quality dimensions were also examined separately in order to determine...