Consumer perception and intention to subscribe to prepared meal plan services: Study on the Filipino market

• المؤلفون الرئيسيون: Avila, Marella Dominique T., Binas, Gwyneth Anjela Cudal, Cronin, Samantha Mary A., Yu, Claudine Alexis A.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer behavior; Food service—Philippines; Food and Beverage Management; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/122; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1044/viewcontent/Consumer_perception2_and_intention_to_subscribe_to_prepared_meal_p_Redacted.pdf

In comparison to large corporations in the United States and the United Kingdom, subscription-based meal delivery service providers in the Philippines were small to medium enterprises. The majority of the subscription-based meal delivery services in the Philippines were ready-to-eat prepared meal pl...