Consumer perception and intention to subscribe to prepared meal plan services: Study on the Filipino market

Consumer perception and intention to subscribe to prepared meal plan services: Study on the Filipino market

In comparison to large corporations in the United States and the United Kingdom, subscription-based meal delivery service providers in the Philippines were small to medium enterprises. The majority of the subscription-based meal delivery services in the Philippines were ready-to-eat prepared meal pl...

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Bibliographic Details
Main Authors: Avila, Marella Dominique T., Binas, Gwyneth Anjela Cudal, Cronin, Samantha Mary A., Yu, Claudine Alexis A.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Consumer behavior
Food service—Philippines
Food and Beverage Management
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/122
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1044/viewcontent/Consumer_perception2_and_intention_to_subscribe_to_prepared_meal_p_Redacted.pdf
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Institution: De La Salle University
Language: English

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https://animorepository.dlsu.edu.ph/etdb_dsi/122
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1044/viewcontent/Consumer_perception2_and_intention_to_subscribe_to_prepared_meal_p_Redacted.pdf

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