Assessing the mediating effect of customer satisfaction to the relationship of online service quality of cloud kitchen to customers behavioral intention of Co Kitchen brand of Gintong Patatas Enterprise Inc.

• Main Authors: de Castro, Lara Angelika B., Feliciano, Jose Gabriel C., Lukban, Fatima N., Sermon, Michaela D.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer satisfaction; Chain restaurants—Quality control; Business Administration, Management, and Operations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/123; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1047/viewcontent/Assessing_the_Mediating2_Effect_of_Customer_Satisfaction_to_the_Re_Redacted.pdf
• Institution: De La Salle University

The pandemic has prompted several Filipino restaurant chains to establish a strong foundation for their online ordering system, which provides a more extensive selection, greater flexibility, complete transparency, and enhanced security. This study focuses on assessing the mediating effect of Custom...