Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF

The research paper aims to investigate whether emergent and competitive strategy has a mediating effect of on the relationship between market uncertainty and firm performance as perceived by selected SME Entrepreneurs associated with PDRF. It aims to answer the main question “What are the mediating...

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Main Authors: Ang, Kathleen Mae Sim, Dee, Andrea Mhaey Ong, Lacandili, Vera Marie Cacho, Pineda, Daniela Batoc
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Language:English
Published: Animo Repository 2022
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Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/130
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1050/viewcontent/Evaluating_the_Effect2_of_Emergent_and_Competitive_Strategies_on_t_Redacted.pdf
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Institution: De La Salle University
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spelling oai:animorepository.dlsu.edu.ph:etdb_dsi-10502023-01-23T01:13:05Z Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF Ang, Kathleen Mae Sim Dee, Andrea Mhaey Ong Lacandili, Vera Marie Cacho Pineda, Daniela Batoc The research paper aims to investigate whether emergent and competitive strategy has a mediating effect of on the relationship between market uncertainty and firm performance as perceived by selected SME Entrepreneurs associated with PDRF. It aims to answer the main question “What are the mediating effects of Strategies (emergent and competitive) on the Relationship of Market Uncertainty and Firm Performance as perceived by selected SME Entrepreneurs associated with PDRF?” and find out the relationships and effects of the different variables involved. For the methodology, the study followed a qualitative, descriptive, exploratory research design using an analytical method, specifically content analysis. In terms of data gathering, semi-structured interviews were conducted online through the video communication application Zoom, where the meeting links were sent through the informants’ emails. The interview was solely conducted for selected SME entrepreneurs that are associated with PDRF and industry experts in the field of strategic marketing and strategic management. The results show that there is a mediating effect of both emergent and competitive strategies towards the relationship between market uncertainty and firm performance. The results also showed that the variables all relate and affect one another. The researchers recommend SMEs associated with PDRF to always be prepared for uncertain occurrences and to be quick in creating effective emergent strategies. In addition, they should maintain their distinctive features through competitive strategies. With both strategies, firms should always monitor their finances and make sure that it is well-managed. Furthermore, firms should ensure that their market is satisfied in order to create a loyal customer base. Being open to changes and mistakes can help them choose the right course of action when facing challenges and uncertainties. For PDRF, the study can help them understand the insights and experiences of SMEs associated with their organization. It can also help them with the way they create and execute plans relating to training programs and other future activities that aims to help entrepreneurs and businesses grow. This research paper was able to give more insights and depth of how SMEs would create emergent and competitive strategies and see how it affects the relationship between market uncertainty and firm performance. However, the researchers would suggest having more interviewees to bring more insight and perspectives on the mediating effect emergent and competitive strategy would have on market uncertainty and firm performance since this study is limited to the selected SMEs who are associated with PDRF. Furthermore, future research could also focus on a more specific industry of location for the research locale as the researchers believe that there may be a different outcome. 2022-02-09T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etdb_dsi/130 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1050/viewcontent/Evaluating_the_Effect2_of_Emergent_and_Competitive_Strategies_on_t_Redacted.pdf Decision Sciences and Innovation Bachelor's Theses English Animo Repository Uncertainty Organizational resilience—Philippines Small business—Philippines COVID-19 Pandemic, 2020- —Influence Entrepreneurial and Small Business Operations
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Uncertainty
Organizational resilience—Philippines
Small business—Philippines
COVID-19 Pandemic, 2020- —Influence
Entrepreneurial and Small Business Operations
spellingShingle Uncertainty
Organizational resilience—Philippines
Small business—Philippines
COVID-19 Pandemic, 2020- —Influence
Entrepreneurial and Small Business Operations
Ang, Kathleen Mae Sim
Dee, Andrea Mhaey Ong
Lacandili, Vera Marie Cacho
Pineda, Daniela Batoc
Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF
description The research paper aims to investigate whether emergent and competitive strategy has a mediating effect of on the relationship between market uncertainty and firm performance as perceived by selected SME Entrepreneurs associated with PDRF. It aims to answer the main question “What are the mediating effects of Strategies (emergent and competitive) on the Relationship of Market Uncertainty and Firm Performance as perceived by selected SME Entrepreneurs associated with PDRF?” and find out the relationships and effects of the different variables involved. For the methodology, the study followed a qualitative, descriptive, exploratory research design using an analytical method, specifically content analysis. In terms of data gathering, semi-structured interviews were conducted online through the video communication application Zoom, where the meeting links were sent through the informants’ emails. The interview was solely conducted for selected SME entrepreneurs that are associated with PDRF and industry experts in the field of strategic marketing and strategic management. The results show that there is a mediating effect of both emergent and competitive strategies towards the relationship between market uncertainty and firm performance. The results also showed that the variables all relate and affect one another. The researchers recommend SMEs associated with PDRF to always be prepared for uncertain occurrences and to be quick in creating effective emergent strategies. In addition, they should maintain their distinctive features through competitive strategies. With both strategies, firms should always monitor their finances and make sure that it is well-managed. Furthermore, firms should ensure that their market is satisfied in order to create a loyal customer base. Being open to changes and mistakes can help them choose the right course of action when facing challenges and uncertainties. For PDRF, the study can help them understand the insights and experiences of SMEs associated with their organization. It can also help them with the way they create and execute plans relating to training programs and other future activities that aims to help entrepreneurs and businesses grow. This research paper was able to give more insights and depth of how SMEs would create emergent and competitive strategies and see how it affects the relationship between market uncertainty and firm performance. However, the researchers would suggest having more interviewees to bring more insight and perspectives on the mediating effect emergent and competitive strategy would have on market uncertainty and firm performance since this study is limited to the selected SMEs who are associated with PDRF. Furthermore, future research could also focus on a more specific industry of location for the research locale as the researchers believe that there may be a different outcome.
format text
author Ang, Kathleen Mae Sim
Dee, Andrea Mhaey Ong
Lacandili, Vera Marie Cacho
Pineda, Daniela Batoc
author_facet Ang, Kathleen Mae Sim
Dee, Andrea Mhaey Ong
Lacandili, Vera Marie Cacho
Pineda, Daniela Batoc
author_sort Ang, Kathleen Mae Sim
title Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF
title_short Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF
title_full Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF
title_fullStr Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF
title_full_unstemmed Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF
title_sort evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: the case of selected sme entrepreneurs associated with pdrf
publisher Animo Repository
publishDate 2022
url https://animorepository.dlsu.edu.ph/etdb_dsi/130
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1050/viewcontent/Evaluating_the_Effect2_of_Emergent_and_Competitive_Strategies_on_t_Redacted.pdf
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