Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF

• Main Authors: Ang, Kathleen Mae Sim, Dee, Andrea Mhaey Ong, Lacandili, Vera Marie Cacho, Pineda, Daniela Batoc
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Uncertainty; Organizational resilience—Philippines; Small business—Philippines; COVID-19 Pandemic, 2020- —Influence; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/130; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1050/viewcontent/Evaluating_the_Effect2_of_Emergent_and_Competitive_Strategies_on_t_Redacted.pdf
• Institution: De La Salle University

The research paper aims to investigate whether emergent and competitive strategy has a mediating effect of on the relationship between market uncertainty and firm performance as perceived by selected SME Entrepreneurs associated with PDRF. It aims to answer the main question “What are the mediating...