Examining the online repurchase behavioral intentions of online shoppers in Lazada: A study on how pre-purchase user perceptions of attributes, pre-purchase user attitudes, and perceived benefits affect repurchase intention

• المؤلفون الرئيسيون: Lisaba, Edward Brien Flandez, Macasaet, Allen Miguel Fructuoso, Jr., Reyes, Arissa Justine Molina, Villalon, John Mark Molabola
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer behavior—Philippines; Consumers—Philippines—Attitudes; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/82; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1065/viewcontent/Examining_the_online_repurchase_behavioral_intentions_of_online_s_Redacted.pdf

Online retailers such as Lazada have staked their claim as business giants in modern times. This study aims to examine the online repurchase behavioral intention of Lazada users, and which factors are significant to determining these behaviors. To examine these factors, the study utilizes a quantita...