Examining the online repurchase behavioral intentions of online shoppers in Lazada: A study on how pre-purchase user perceptions of attributes, pre-purchase user attitudes, and perceived benefits affect repurchase intention

• Main Authors: Lisaba, Edward Brien Flandez, Macasaet, Allen Miguel Fructuoso, Jr., Reyes, Arissa Justine Molina, Villalon, John Mark Molabola
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Consumer behavior—Philippines; Consumers—Philippines—Attitudes; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/82; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1065/viewcontent/Examining_the_online_repurchase_behavioral_intentions_of_online_s_Redacted.pdf
• 機構: De La Salle University

Online retailers such as Lazada have staked their claim as business giants in modern times. This study aims to examine the online repurchase behavioral intention of Lazada users, and which factors are significant to determining these behaviors. To examine these factors, the study utilizes a quantita...