A study on consumer adoption, intention, product and service innovation leading to consumer loyalty of online food delivery platforms in the development of the post COVID-19 pandemic setup in the Philippines

• Main Authors: Laurian, Jana Cassandra Torres, Limpo, Jon Emmanuel Tan, Maranan, Marie Louise Luna
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Customer loyalty; Consumer satisfaction; Consumer behavior; Business Administration, Management, and Operations
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/83; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1072/viewcontent/A_Study_on_Consumer_Adoption_Intention_Product_and_Service_Inno_Redacted.pdf

The Online Food Delivery industry is fast growing in the Philippines especially with its rapid growing demand brought by the COVID-19 pandemic. The researchers of this thesis then aim to understand the relationship between the independent variables which are Consumer Adoption, Consumer Intention, Pr...