A study on consumer adoption, intention, product and service innovation leading to consumer loyalty of online food delivery platforms in the development of the post COVID-19 pandemic setup in the Philippines
The Online Food Delivery industry is fast growing in the Philippines especially with its rapid growing demand brought by the COVID-19 pandemic. The researchers of this thesis then aim to understand the relationship between the independent variables which are Consumer Adoption, Consumer Intention, Pr...
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Main Authors: | Laurian, Jana Cassandra Torres, Limpo, Jon Emmanuel Tan, Maranan, Marie Louise Luna |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2022
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/83 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1072/viewcontent/A_Study_on_Consumer_Adoption_Intention_Product_and_Service_Inno_Redacted.pdf |
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Institution: | De La Salle University |
Language: | English |
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