Assessing the influence that sports sponsorships has on the purchasing behavior of adult consumers in Metro Manila

• Main Authors: Arceo, Rafael Enrico Lao, Catedral, Diego Jesus Tungol, Lacson, Juan Miguel Bachmann, Narciso, Zachary Martin Asuncion
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior—Philippines—Metro Manila; Sports sponsorship—Philippines—Metro Manila; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/66; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1078/viewcontent/Assessing_the_Influence_that_Sports_Sponsorships_has_on_the_Purch2_Redacted.pdf
• Institution: De La Salle University

The Philippines has one of the biggest love for sports in Asia, this is why the research group felt the necessity to further research on the topic, especially that there is a lack of studies regarding sports businesses here in the country. The researchers wanted to assess the impact of sports sponso...