The impact of green Marketing strategies of fast fashion brands on purchasing behavior of select college level students in Metro Manila

The rise in environmental deterioration and consumer awareness of such issues has resulted in a widespread adoption of green marketing methods by businesses. Green marketing is the practice of creating and selling products and/or services that are environmentally friendly. Green marketing has progre...

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Main Authors: Abanilla, Gian Keith L., Garde, Emmanuel Edward A., Singh, Akshay Kumar R., Teh, Paolo Rafael B.
格式: text
語言:English
出版: Animo Repository 2022
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在線閱讀:https://animorepository.dlsu.edu.ph/etdb_dsi/52
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1084/viewcontent/The_Impact_of_Green_Marketing_Strategies_of_Fast_Fashion_Brands2.pdf
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機構: De La Salle University
語言: English

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