The impact of digital marketing on the profitability of selected samples of food-related micro businesses in Makati and Quezon City during the COVID-19 pandemic
With ever-changing technological advancements, most firms use a variety of digital marketing tactics to target clients across a wide range of marketing endeavors. Understanding which strategies to use is critical for food-related micro-businesses. As such, the study looks into the effects of digital...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/50 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1086/viewcontent/The_impact_of_digital_marketing_on_the_profitability_of_selected_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | With ever-changing technological advancements, most firms use a variety of digital marketing tactics to target clients across a wide range of marketing endeavors. Understanding which strategies to use is critical for food-related micro-businesses. As such, the study looks into the effects of digital marketing on profitability, with a particular focus on chosen samples of food-related micro-businesses in Makati and Quezon City during the COVID-19 pandemic. The researchers devised a questionnaire to assess the impact of internet marketing on the profitability of food-related micro-businesses. A total of three hundred forty-five microbusiness owners/managers took part in the study. According to our findings, digital marketing and e-commerce have substantial relationships with profitability. However, no significant relationship between social media factors and profitability was discovered. Overall, the study emphasizes the need for business owners/firms/managers to allocate resources toward e-commerce. |
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