Growth towards innovation: Assessing the impact of digital readiness and customer relationship management on the business performance of agritourism enterprises in Luzon

• Main Authors: Calawod, Hannah Jireh Dela Cruz, Chan, Samantha Gillian Huang, Mariano, Kyla Gail Cornejo, Reyes, Alyssa Novrielle Nuque
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Agritourism—Philippines; Agritourism—Technological innovations—Philippines; Customer relations—Philippines—Management; Tourism and Travel
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/47; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1097/viewcontent/Growth_towards_innovation_1_Redacted.pdf
• Institution: De La Salle University

Over the years, an increasing interest in the agritourism industry is observed due to its ability to offer tourists the opportunity to engage in agricultural activities and escape from city life. Accordingly, this led to the heightened need for digitalization and customer relationship management (CR...