Growth towards innovation: Assessing the impact of digital readiness and customer relationship management on the business performance of agritourism enterprises in Luzon
Over the years, an increasing interest in the agritourism industry is observed due to its ability to offer tourists the opportunity to engage in agricultural activities and escape from city life. Accordingly, this led to the heightened need for digitalization and customer relationship management (CR...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/47 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1097/viewcontent/Growth_towards_innovation_1_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |