A push motivation model of Filipino youth travel

Youth travel is of special interest, because a considerable number of Filipinos belong to the youth population. By focusing on the youth market, tourism enterprises can maximize considerable business opportunities. This study, by using several known motivations and activity preferences of travelers,...

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Bibliographic Details
Main Author: Tibon, Maria Victoria P.
Format: text
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/13369
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Institution: De La Salle University