A push motivation model of Filipino youth travel
Youth travel is of special interest, because a considerable number of Filipinos belong to the youth population. By focusing on the youth market, tourism enterprises can maximize considerable business opportunities. This study, by using several known motivations and activity preferences of travelers,...
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| Format: | text |
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Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/13369 |
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| Institution: | De La Salle University |
| Summary: | Youth travel is of special interest, because a considerable number of Filipinos belong to the youth population. By focusing on the youth market, tourism enterprises can maximize considerable business opportunities. This study, by using several known motivations and activity preferences of travelers, identified major push motives of young students. Factor analysis of responses from 117 students revealed four push motives, namely, nature and wellness, education, meeting people and relaxation, and unique experience. Young students have been found to travel from the hustle and bustle of city life and contemplate nature, to learn, rest, and interact with other people, and to acquire different kinds of experiences. |
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