Implications of digital transformation and digital resilience: An empirical study of the social media adoption of selected online food MSMEs during the COVID-19 pandemic in Metro Manila, Philippines

Implications of digital transformation and digital resilience: An empirical study of the social media adoption of selected online food MSMEs during the COVID-19 pandemic in Metro Manila, Philippines

Ever since the Coronavirus pandemic, businesses in the Philippines had to innovate and adapt to the changes by digitizing their products and services. Thus, this study aimed to analyze the moderating effect of social media adoption on the relationship between digital transformation and digital resil...

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Bibliographic Details
Main Authors: Alcira, Maika Elise M., Co, Brandon Matthew, Velasco, Janeczka Louise M., Villanueva, Samuel Antonio G.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Small business—Technological innovations—Philippines
Social media
Organizational resilience
Entrepreneurial and Small Business Operations
Technology and Innovation
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/140
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1100/viewcontent/Implications2_of_digital_transformation_and_digital_resilience___A_Redacted.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/140
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1100/viewcontent/Implications2_of_digital_transformation_and_digital_resilience___A_Redacted.pdf

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