Implications of digital transformation and digital resilience: An empirical study of the social media adoption of selected online food MSMEs during the COVID-19 pandemic in Metro Manila, Philippines

• Main Authors: Alcira, Maika Elise M., Co, Brandon Matthew, Velasco, Janeczka Louise M., Villanueva, Samuel Antonio G.
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Small business—Technological innovations—Philippines; Social media; Organizational resilience; Entrepreneurial and Small Business Operations; Technology and Innovation
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/140; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1100/viewcontent/Implications2_of_digital_transformation_and_digital_resilience___A_Redacted.pdf
• 機構: De La Salle University

Ever since the Coronavirus pandemic, businesses in the Philippines had to innovate and adapt to the changes by digitizing their products and services. Thus, this study aimed to analyze the moderating effect of social media adoption on the relationship between digital transformation and digital resil...