A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period
The COVID-19 Pandemic led to individuals’ increased anxiety, as literature review showcases travelers’ varying Pandemic Anxiety levels to travel intention, with Pandemic Anxiety, Travel Motivation, Travel Incentives, and Destination Marketing as potential drivers, highlighting the significance of re...
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oai:animorepository.dlsu.edu.ph:etdb_dsi-11032022-11-28T23:49:03Z A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period Anape, Thomas Ivan Espinosa Madrid, Claren Sidnne Cruz Ona, Matthew Philip Aldeguer Quilario, Ivvey Kae Katipunan The COVID-19 Pandemic led to individuals’ increased anxiety, as literature review showcases travelers’ varying Pandemic Anxiety levels to travel intention, with Pandemic Anxiety, Travel Motivation, Travel Incentives, and Destination Marketing as potential drivers, highlighting the significance of reassessing Pandemic Anxiety’s influence on Revenge Traveling during the post-pandemic period. This study then investigates the aforementioned relationship between Pandemic Anxiety and Revenge Traveling, as moderated by Travel Motivation, local airlines’ Travel-Incentives, and Destination-Marketing for Filipinos (N=400). Through a survey distributed to adult Filipino passengers and interviews with experts, the results unveiled Pandemic-Anxiety alone (p < 0.001) significantly influences Revenge-Traveling. A model fit (Adjusted R² = 0.3545) was acquired when integrating Travel-Motivation (p = 0.415), Travel Incentives (p = 0.110), and Destination-Marketing (p = 0.531) as moderators between Pandemic Anxiety and Revenge-Traveling, highlighting the insignificant influence of Pandemic-Anxiety on Revenge-Traveling, as moderated by the aforementioned variables. The subsequent Multiple Linear Regression Analysis indicates that Pandemic-Anxiety (p=0.706) does not significantly influence Revenge-Traveling, while Travel-Motivation (p < 0.001), Travel-Incentives (p < 0.001), and Destination-Marketing (p < 0.001) are significant predictors and therefore, are the primary drivers of adult Filipino Passengers’ intent to Revenge-Travel in the Post-Pandemic. Recommendations include strategic airline programs and social-media/webpage marketing, among others. 2022-10-19T07:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etdb_dsi/34 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1103/viewcontent/A_Cognitive_Perspective__The_Influence_of_Pandemic_Anxiety2_Redacted.pdf Decision Sciences and Innovation Bachelor's Theses English Animo Repository Travel—Philippines—Psychological aspects Tourism—Philippines Airlines—Philippines COVID-19 Pandemic, 2020- —Influence Tourism and Travel |
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Travel—Philippines—Psychological aspects Tourism—Philippines Airlines—Philippines COVID-19 Pandemic, 2020- —Influence Tourism and Travel Anape, Thomas Ivan Espinosa Madrid, Claren Sidnne Cruz Ona, Matthew Philip Aldeguer Quilario, Ivvey Kae Katipunan A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period |
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The COVID-19 Pandemic led to individuals’ increased anxiety, as literature review showcases travelers’ varying Pandemic Anxiety levels to travel intention, with Pandemic Anxiety, Travel Motivation, Travel Incentives, and Destination Marketing as potential drivers, highlighting the significance of reassessing Pandemic Anxiety’s influence on Revenge Traveling during the post-pandemic period. This study then investigates the aforementioned relationship between Pandemic Anxiety and Revenge Traveling, as moderated by Travel Motivation, local airlines’ Travel-Incentives, and Destination-Marketing for Filipinos (N=400). Through a survey distributed to adult Filipino passengers and interviews with experts, the results unveiled Pandemic-Anxiety alone (p < 0.001) significantly influences Revenge-Traveling. A model fit (Adjusted R² = 0.3545) was acquired when integrating Travel-Motivation (p = 0.415), Travel Incentives (p = 0.110), and Destination-Marketing (p = 0.531) as moderators between Pandemic Anxiety and Revenge-Traveling, highlighting the insignificant influence of Pandemic-Anxiety on Revenge-Traveling, as moderated by the aforementioned variables. The subsequent Multiple Linear Regression Analysis indicates that Pandemic-Anxiety (p=0.706) does not significantly influence Revenge-Traveling, while Travel-Motivation (p < 0.001), Travel-Incentives (p < 0.001), and Destination-Marketing (p < 0.001) are significant predictors and therefore, are the primary drivers of adult Filipino Passengers’ intent to Revenge-Travel in the Post-Pandemic. Recommendations include strategic airline programs and social-media/webpage marketing, among others. |
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Anape, Thomas Ivan Espinosa Madrid, Claren Sidnne Cruz Ona, Matthew Philip Aldeguer Quilario, Ivvey Kae Katipunan |
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Anape, Thomas Ivan Espinosa Madrid, Claren Sidnne Cruz Ona, Matthew Philip Aldeguer Quilario, Ivvey Kae Katipunan |
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Anape, Thomas Ivan Espinosa |
title |
A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period |
title_short |
A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period |
title_full |
A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period |
title_fullStr |
A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period |
title_full_unstemmed |
A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period |
title_sort |
cognitive perspective: the influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for filipinos in the post-pandemic period |
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Animo Repository |
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2022 |
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https://animorepository.dlsu.edu.ph/etdb_dsi/34 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1103/viewcontent/A_Cognitive_Perspective__The_Influence_of_Pandemic_Anxiety2_Redacted.pdf |
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