The impact of sports business resilience, innovative broadcasting strategies, and co-creation strategy on consumption of sporting events with the moderating role of team performance: A case study on San Miguel Corporation

• Main Authors: Lin, Gjonn Tedmoore L., Manahan, Jamilla Patricia S., Saoit, Angeli Christine A., Tan, Matthew Justin M.
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Television broadcasting of sports; Sports—Economic aspects; Sports spectators; Organizational resilience; COVID-19 Pandemic, 2020- —Influence; Other Business
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/70; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1104/viewcontent/Impact2.pdf

The aim of this study is to examine, explain, and describe the impact of Sports Business Resilience (SBR), Innovative Broadcasting Strategies (IBS), and Co-Creation Strategies (CCS) on Sports Consumption (SC) with the added moderating effect of Team Performance (TP) to identify the best possible cou...