The impact of sports business resilience, innovative broadcasting strategies, and co-creation strategy on consumption of sporting events with the moderating role of team performance: A case study on San Miguel Corporation

The impact of sports business resilience, innovative broadcasting strategies, and co-creation strategy on consumption of sporting events with the moderating role of team performance: A case study on San Miguel Corporation

The aim of this study is to examine, explain, and describe the impact of Sports Business Resilience (SBR), Innovative Broadcasting Strategies (IBS), and Co-Creation Strategies (CCS) on Sports Consumption (SC) with the added moderating effect of Team Performance (TP) to identify the best possible cou...

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Bibliographic Details
Main Authors: Lin, Gjonn Tedmoore L., Manahan, Jamilla Patricia S., Saoit, Angeli Christine A., Tan, Matthew Justin M.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Television broadcasting of sports
Sports—Economic aspects
Sports spectators
Organizational resilience
COVID-19 Pandemic, 2020- —Influence
Other Business
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/70
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1104/viewcontent/Impact2.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/70
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1104/viewcontent/Impact2.pdf

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