The impact of sports business resilience, innovative broadcasting strategies, and co-creation strategy on consumption of sporting events with the moderating role of team performance: A case study on San Miguel Corporation
The aim of this study is to examine, explain, and describe the impact of Sports Business Resilience (SBR), Innovative Broadcasting Strategies (IBS), and Co-Creation Strategies (CCS) on Sports Consumption (SC) with the added moderating effect of Team Performance (TP) to identify the best possible cou...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/70 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1104/viewcontent/Impact2.pdf |
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| Institution: | De La Salle University |
| Language: | English |