Try before you buy: Determining the mediating effects of an AR virtual try-on experience on the relationship between perceived personalization and co-creation intention moderated by perceived quality - The case of Sunnies Specs

• Main Authors: Hilario, Karl Andrei A., Lalas, Stephanie Kate Y., Sato, Aiza Mary Grace D., Villon, Ria Ysabel R.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Augmented reality; Electronic commerce; Web personalization; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/135; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1131/viewcontent/Try_before_you_buy__Determining_the_mediating_effects_of_an_AR_vi_Redacted.pdf
• Institution: De La Salle University

As e-commerce gains traction, companies adapt through launching their own e-commerce platforms. However, compared to physical stores, there is less interactivity and engagements in e-commerce. Augmented Reality (AR) bridges this gap by providing users with a more personalized experience. With enhanc...