Try before you buy: Determining the mediating effects of an AR virtual try-on experience on the relationship between perceived personalization and co-creation intention moderated by perceived quality - The case of Sunnies Specs

As e-commerce gains traction, companies adapt through launching their own e-commerce platforms. However, compared to physical stores, there is less interactivity and engagements in e-commerce. Augmented Reality (AR) bridges this gap by providing users with a more personalized experience. With enhanc...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Hilario, Karl Andrei A., Lalas, Stephanie Kate Y., Sato, Aiza Mary Grace D., Villon, Ria Ysabel R.
التنسيق: text
اللغة:English
منشور في: Animo Repository 2022
الموضوعات:
الوصول للمادة أونلاين:https://animorepository.dlsu.edu.ph/etdb_dsi/135
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1131/viewcontent/Try_before_you_buy__Determining_the_mediating_effects_of_an_AR_vi_Redacted.pdf
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!