The emergence of ghost kitchens: A study of customers’ purchase intentions on using ghost kitchen services during the COVID-19 pandemic in Metro Manila

The emergence of ghost kitchens: A study of customers’ purchase intentions on using ghost kitchen services during the COVID-19 pandemic in Metro Manila

The emergence of ghost kitchens, also known as virtual kitchens or cloud kitchens, is a rapidly growing trend in the food service industry. This study has explored the impact of ghost kitchens in the Philippines and identified key factors that significantly influence customer purchase intention. The...

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Bibliographic Details
Main Authors: Olivar, Samuel Joshua R., Ong, Christoff Mishael S., Prospero, Adrian Miguel S., Yap, Patrick Henry G.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Consumer behavior
Food service
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/170
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1164/viewcontent/The_Emergence_of_Ghost_Kitchens2__A_Study_of_Customers__Purchase_I_Redacted.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/170
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1164/viewcontent/The_Emergence_of_Ghost_Kitchens2__A_Study_of_Customers__Purchase_I_Redacted.pdf

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