The emergence of ghost kitchens: A study of customers’ purchase intentions on using ghost kitchen services during the COVID-19 pandemic in Metro Manila
The emergence of ghost kitchens, also known as virtual kitchens or cloud kitchens, is a rapidly growing trend in the food service industry. This study has explored the impact of ghost kitchens in the Philippines and identified key factors that significantly influence customer purchase intention. The...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/170 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1164/viewcontent/The_Emergence_of_Ghost_Kitchens2__A_Study_of_Customers__Purchase_I_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |