The emergence of ghost kitchens: A study of customers’ purchase intentions on using ghost kitchen services during the COVID-19 pandemic in Metro Manila

• Main Authors: Olivar, Samuel Joshua R., Ong, Christoff Mishael S., Prospero, Adrian Miguel S., Yap, Patrick Henry G.
• 格式: text
• 語言: English
• 出版: Animo Repository 2023
• 主題: Consumer behavior; Food service
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/170; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1164/viewcontent/The_Emergence_of_Ghost_Kitchens2__A_Study_of_Customers__Purchase_I_Redacted.pdf
• 機構: De La Salle University

The emergence of ghost kitchens, also known as virtual kitchens or cloud kitchens, is a rapidly growing trend in the food service industry. This study has explored the impact of ghost kitchens in the Philippines and identified key factors that significantly influence customer purchase intention. The...