Still watching?: A study on the post-adoption switching intention of Netflix subscribers in Metro Manila, Philippines using the perspective of the push-pull-mooring Framework - The moderating roles of age, household size, and income

Still watching?: A study on the post-adoption switching intention of Netflix subscribers in Metro Manila, Philippines using the perspective of the push-pull-mooring Framework - The moderating roles of age, household size, and income

The adoption and competition of Over The Top (OTT) Services have constantly been increasing. However, Netflix has been facing decreasing membership subscriptions. Through this study, the researchers focused on several factors that may influence the switching intention of Netflix subscribers, and the...

Full description

Saved in:
Bibliographic Details
Main Authors: Baello, Juliana Kelly S., Dagdag, Ameerah Hanh J., Dayleg, Margarita Antonia S., De Guzman, Therese M.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Netflix (Firm)
Streaming video
Consumer behavior
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/162
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1165/viewcontent/Still_Watching__3_A_Study_on_the_Post_adoption_Switching_Intention_Redacted.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/162
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1165/viewcontent/Still_Watching__3_A_Study_on_the_Post_adoption_Switching_Intention_Redacted.pdf

Similar Items