The mobile gaming industry: How mobile game addiction and digital innovation of Call of Duty: Mobile-Garena, affect a players purchasing intention

• Main Authors: Guerrero, Gabriel M., Tejano, Brian Christopher Cruz, Valenzuela, Rafael Antonio Katigbak
• 格式: text
• 語言: English
• 出版: Animo Repository 2023
• 主題: Video gamers—Psychology; Consumer behavior; Video game addiction; Mobile games industry; Marketing; Other Business
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/182
• 機構: De La Salle University

The mobile gaming industry now in the Philippines is such a huge hit that more and more people from kids to teenagers started to play. Which means more in-game purchases and with this, the proponents of the research would like to know what drives teenagers to working college students to purchase the...