The effects of social media influencers and pet attachment on the purchasing behavior of undergraduate RVR-COB student dog and cat owners in De La Salle University

• Main Authors: Aguilar, Chelsea Grace Salazar, Ulnagan, Nadine Corotan
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Consumer behavior—Philippines; Pet owners—Psychology; Internet personalities; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/186
• Institution: De La Salle University

This research study aims to find out if Social Media Influencers and Pet Attachment have an impact and relationship on the Purchase Behavior of Undergraduate RVR-COB Student Dog and Cat Owners in De La Salle University. Social Media Influencers are deemed as experts and information leaders in their...