The roles of social perception, Consumer Ethical Values and the Marketability of Counterfeit Goods on consumer purchase intention: A case study of Greenhills Shopping Center counterfeit establishments

• Main Authors: Foronda, Aden Cristy A., Martirez, Bettina Camille S., Pamintuan, Nicole Meah M.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Product counterfeiting—Philippines; Consumer behavior—Philippines; Business ethics—Philippines; Business Law, Public Responsibility, and Ethics; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/185; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1220/viewcontent/The_Roles2_of_Social_Perception_Consumer_Ethical_Values_and_the_M.pdf
• Institution: De La Salle University

Across a globally competitive consumer-dominated market, various business enterprises face an imminent threat against the rise of widespread counterfeit operations which hinders the propagation of legitimate businesses. With this being said, the study examines the existence of the Philippine counter...