The roles of social perception, Consumer Ethical Values and the Marketability of Counterfeit Goods on consumer purchase intention: A case study of Greenhills Shopping Center counterfeit establishments

Across a globally competitive consumer-dominated market, various business enterprises face an imminent threat against the rise of widespread counterfeit operations which hinders the propagation of legitimate businesses. With this being said, the study examines the existence of the Philippine counter...

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Bibliographic Details
Main Authors: Foronda, Aden Cristy A., Martirez, Bettina Camille S., Pamintuan, Nicole Meah M.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/185
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1220/viewcontent/The_Roles2_of_Social_Perception_Consumer_Ethical_Values_and_the_M.pdf
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Institution: De La Salle University
Language: English

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