The moderating effect of user-related characteristics between chatbot design factors and user trust in m-commerce chatbots

• Main Authors: Cardino, John Lorenzo E., Chua, Avery Janelle T., Filamor, Janelle Kisha G., Lao, Matthew Rafael T.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Human-robot interaction; Robotics—Human factors; Online chat groups; Consumers—Attitudes; Mobile commerce; Engineering; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etdb_induseng/14
• Institution: De La Salle University

With the emergence of digitalization, chatbots are now being utilized to cater to consumers of diverse industries such as e-commerce, healthcare, and the like. Specifically, chatbots are being used as customer service to address queries in a quick and efficient manner. Nevertheless, since chatbots a...