The moderating effect of user-related characteristics between chatbot design factors and user trust in m-commerce chatbots

With the emergence of digitalization, chatbots are now being utilized to cater to consumers of diverse industries such as e-commerce, healthcare, and the like. Specifically, chatbots are being used as customer service to address queries in a quick and efficient manner. Nevertheless, since chatbots a...

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Bibliographic Details
Main Authors: Cardino, John Lorenzo E., Chua, Avery Janelle T., Filamor, Janelle Kisha G., Lao, Matthew Rafael T.
Format: text
Language:English
Published: Animo Repository 2023
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Online Access:https://animorepository.dlsu.edu.ph/etdb_induseng/14
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Institution: De La Salle University
Language: English

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