The moderating effect of user-related characteristics between chatbot design factors and user trust in m-commerce chatbots
With the emergence of digitalization, chatbots are now being utilized to cater to consumers of diverse industries such as e-commerce, healthcare, and the like. Specifically, chatbots are being used as customer service to address queries in a quick and efficient manner. Nevertheless, since chatbots a...
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Main Authors: | Cardino, John Lorenzo E., Chua, Avery Janelle T., Filamor, Janelle Kisha G., Lao, Matthew Rafael T. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2023
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Online Access: | https://animorepository.dlsu.edu.ph/etdb_induseng/14 |
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Institution: | De La Salle University |
Language: | English |
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