Urban and non-urban sustainable consumer behavior towards household care products during COVID-19

• Main Authors: Chan, Vanessa L., Favila, Chloie Justine A., Lao, Kathleen Joyce L., Ong, Julianne Elise L.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Consumer behavior > Philippines; Green products > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdb_manorg/8; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1008&context=etdb_manorg
• Institution: De La Salle University

Purpose – The study aims to segment urban and non-urban consumers based on their sustainable consumer behavior towards sustainable household care products amid the COVID-19 pandemic. The study analyzes the differences between such segments in terms of determining the relationship between the modifie...